Corporates – responsibility and opportunity

I just got back from a dinner where I sat next to CEO of Accenture. He was passionately talking about their work on CSR. You could tell he was engaged in the matters, and I think that is a big influence to the rest of the company. Recent projects involve working against poverty in India, against  trafficking around the world, but also helping school kids in Sweden with difficult backgrounds.

Read more here

Truly engaging, using its network, its muscles and equity large companies can make a difference, only by directing and using the core business for a good purpose. CEO:s are also important, being influental people in the company and at the market. Being responsible is also key for attracking new, young employees and keeping and retaining customers. The modern, aware and caring CEO is here to stay.

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